Meizu Returns to Global Market with Innovative Strategy
In Barcelona, Spain, on March 6, 2025, Meizu made a comeback on the global stage at the MWC event. Gu Binbin, the Executive Director of Foreign Trade at Meizu, discussed the brand’s global strategy, the ecosystem of “smartphones + extended reality (XR technology) + smart cars,” and localization operations in an exclusive interview.
The announcement of Meizu’s return to the global market garnered significant attention, considering the company’s large fan base in China and worldwide. Gu Binbin emphasized the importance of market demand and technological innovations in Meizu’s global strategy. With a presence in over 30 countries and regions across Asia-Pacific, Latin America, the Middle East, Central Asia, and Europe, Meizu tailors its solutions to each market’s unique dynamics through a “global vision, local implementation” approach.
Meizu’s differentiation from competitors lies in its innovative ecosystem of “smartphones + XR technology + smart cars” and the strategy of “Complete Transition to Artificial Intelligence.” This interconnected system, powered by the Flyme operating system, seamlessly integrates smartphones, AR glasses, and automobiles to enhance consumer experiences and productivity.
Last year, Meizu introduced the strategy of “Complete Transition to Artificial Intelligence,” where AI is integrated into all products to provide intelligent features. Through collaborations with Geely, Meizu’s Flyme Auto system has become a leading operating system for smart cockpits in China, with over 500,000 vehicles equipped. This system is now expanding globally, offering consumers new intelligent experiences in different regions.
Meizu, a subsidiary of DreamSmart Group, focuses on eco-friendly products with AI in smartphones, AR, and smart cars. With a commitment to the “Complete Transition to Artificial Intelligence” strategy, Meizu aims to offer globally competitive products, invest in product development, and expand its presence to provide consumers worldwide with innovative, eco-friendly solutions.
In conclusion, Meizu’s innovative approach to technology integration and AI development sets it apart in the global market. By staying true to its core strategy and commitment to AI, Meizu is poised to deliver cutting-edge products and experiences to tech enthusiasts worldwide.
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