Enhanced Targeting of Medical Professionals with Veeva CRM Pulse in 21 Countries
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Enhanced Targeting of Medical Professionals with Veeva CRM Pulse in 21 Countries

Veeva Systems Announces Quarterly Data Subscription for Healthcare Professionals

BARCELONA, Spain, March 5, 2025 /PRNewswire/ — Veeva Systems (NYSE: VEEV) has introduced Veeva CRM Pulse, a data subscription that provides quarterly access data for healthcare professionals (HCP) and multichannel interaction metrics for the life sciences industry. Utilizing HCP access data for segmentation, targeting, and interaction planning, Pulse offers immediate value for commercial and data analysis teams.

Pulse stands out for its unique features, offering customers HCP data with the following characteristics:

– Real Industry Data: Based on global usage of Veeva’s leading CRM suite, Pulse provides the most comprehensive, up-to-date, and accurate dataset for HCP access data.
– Unmatched Coverage: Access and interaction metrics by channel are available for over three million healthcare professionals in 102 specialties and 21 countries.
– Aggregated for Privacy: HCP metrics are segmented and aggregated by country, specialty, and block to ensure data privacy.

Peter Stark, Deputy General Manager at Veeva Data Cloud, describes Pulse as a groundbreaking data product that will significantly enhance segmentation and targeting worldwide. The availability of Pulse for Veeva CRM customers starts today, with quarterly data for 2024 covering several countries, and releases for 2025 set to begin in April.

Veeva CRM Pulse is part of Veeva Data Cloud, which includes Veeva OpenData, Veeva Link, and Veeva Compass. For more information, visit veeva.com/eu/Pulse.

Veeva Systems is a global leader in cloud software for the life sciences industry, committed to innovation, product quality, and customer success. As a Public Benefit Corporation, Veeva aims to align the interests of all stakeholders. For more information, visit veeva.com/eu.

Contact:
Meera Lakhani-Patel
Veeva Systems
+44-790-430-0698
[email protected]

In conclusion, Veeva Systems’ introduction of Veeva CRM Pulse offers a valuable data subscription service for healthcare professionals. With its unique features and global coverage, Pulse provides essential insights for commercial and data analysis teams. Stay updated with Veeva CRM Pulse for the latest industry data and enhance your business operations.