BELLEMINT IS A NEXT-GEN, MOBILE FASHION STYLING GAME THAT MERGES VIRTUAL AND REAL-WORLD SHOPPING
LOS ANGELES, Oct. 29, 2024 /PRNewswire/ — Revolve Team (RVLV), the next-generation type store for Millennial and Hour Z shoppers, via its partnership with Muus Collective, Inc. and Griffin Gaming Companions, has introduced cellular type competition BELLEMINT within the U.S. This complicated type styling competition integrates the famend emblem portfolios of REVOLVE and FWRD into an immersive buying groceries enjoy. As BELLEMINT‘s unique retail spouse, REVOLVE is increasing its virtual presence, providing a particular mix of digital and real-world type, designed to deepen buyer engagement and extend its achieve to unused audiences.
REVOLVE AND MUUS COLLECTIVE LAUNCH MOBILE FASHION GAME, BELLEMINT IN THE U.S.
In BELLEMINT, avid gamers (referred to as Stylists) discover REVOLVE‘s untouched collections from common manufacturers, together with A.L.C., Andrea Iyamah, Bronx and Banco, Hemant and Nandita, Maria Lucia Hohan, Rococo Sand, and others in an interactive virtual layout, offering an cutting edge channel for taste inspiration and direct buying. Stylists faucet into self-expression via developing seems, customizing virtual avatars (Muses) with inclusive choices for dimension, pores and skin pitch, and hair texture, and collaborating in day-to-day styling demanding situations. They may be able to fix with alternative stylists via balloting on their seems and will practice and buddy others who encourage them. As avid gamers earn their first promotion to a unused stylist degree in BELLEMINT, they free up a limited-time 20% bargain to buy on REVOLVE, seamlessly connecting digital achievements with real-world rewards. This promotion-based praise device encourages avid gamers to proceed refining their styling abilities past enticing with REVOLVE and FWRD collections. Occasion updates will additional combine constancy advantages, providing much more real-world incentives via gameplay.
What differentiates BELLEMINT is its seamless integration with the REVOLVE e-commerce platform, merging the digital international with the true international to do business in consumers an aspirational, enticing, and customized buying groceries enjoy. By means of tapping into the gaming international via an advanced and stylized platform, BELLEMINT helps REVOLVE‘s constancy to offering unique, interactive stories that foster buyer constancy and force innovation in retail.
“BELLEMINT offers an immersive and aspirational shopping journey that seamlessly merges virtual fashion with real-world trends,” stated Sarah Fuchs, Co-Founder, Co-CEO, and Chair of Muus Collective. “Our initial regional launches in Canada, Australia, and New Zealand revealed a highly engaged audience that embraces self-expression and spends an average of 30 minutes a day styling, discovering, and shopping. With even more exciting features coming soon, we’re thrilled to introduce this experience to the U.S. audience—REVOLVE‘s primary market—and can’t wait to see how they unlock and embrace their perfect digital and IRL wardrobes.”
“The launch of BELLEMINT marks a strategic advancement in retail, merging immersive digital engagement with real-world shopping incentives. At REVOLVE, we’re committed to pushing boundaries, and this partnership with Muus Collective enables us to reach new audiences and strengthen customer engagement and loyalty through innovative experiences. By blending virtual and physical shopping, we’re elevating our brand presence with the potential to drive measurable growth for REVOLVE and FWRD. – Michael Mente, Co-Founder and Co-CEO, REVOLVE Group Inc.
“REVOLVE and Muus designed BELLEMINT to be a virtual runway for avid gamers to find and store curated type — and for emblem companions to marketplace their merchandise to a adapted target audience,” said Emily Wang, Partner and COO at Griffin Gaming Partners. “The sport serves as a unused medium for manufacturers to spice up product discovery and emblem constancy organically, with avid gamers time and again enticing with virtual clothes and accessories to win outfit styling demanding situations. Gamers input and vote on demanding situations as an inventive method of self-expression, all of the past delighting in type inspiration and including real-world outfits to their cart from their favourite in-game stylists and the sport’s user-generated social feed.”
“BELLEMINT is a gamified platform the place creativity meets the rage and good looks our avid gamers love, providing a singular enjoy they gained’t to find anyplace else,” said Amber Bezahler, Co-Founder and Co-CEO of Muus Collective. “We’re proud to serve an inclusive enjoy with an remarkable area of pores and skin tones, hair textures, and frame sizes—seamlessly aligned with REVOLVE‘s ethos. In combination, we’re atmosphere a unused usual for range and illustration in type gaming.”
To be informed extra, seek advice from https://bellemint.com/, keep watch the trailer on YouTube https://www.youtube.com/watch?v=qk3n4_YShqc and obtain the sport on iOS and Android – https://bellemint.sng.link/Dp7nc/vfvd/f5t4. Media library can also be discovered here.
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About Revolve Team, Inc.
Revolve Group, Inc. (RVLV) is the next-generation fashion retailer for Millennial and Generation Z consumers. As a trusted premium lifestyle brand and a go-to online source for discovery and inspiration, we deliver an engaging customer experience from a vast, yet curated, offering of apparel, footwear, accessories, and beauty styles. Our dynamic platform connects a deeply engaged community of millions of consumers, thousands of global fashion influencers, and more than 1,000 emerging, established, and owned brands.
We were founded in 2003 by our co-CEOs, Michael Mente and Mike Karanikolas. We sell merchandise through two complementary segments, REVOLVE and FWRD, that leverage one platform. Through REVOLVE, we offer an assortment of premium apparel, footwear, accessories, and beauty products from emerging, established, and owned brands. Through FWRD, we offer a highly curated assortment of iconic and emerging luxury brands. For more information, visit www.revolve.com.
About Muus Collective, Inc.
Muus Collective is an entertainment studio building community-driven, fashion-forward experiences across mobile games and e-commerce. The studio’s debut mobile fashion game, BELLEMINT, empowers players to discover inspiration, style unique looks, and share their creativity. BELLEMINT is now available for download on the App Store and Google Play. Follow the Collective at http://www.muuscollective.com.
About Griffin Gaming Companions
Griffin Gaming Companions (“GGP”) is a leading venture capital firm, focused on the global gaming market, with over $1.3 billion in assets under management. GGP invests in seed through growth stages at the intersection of content, infrastructure, social platforms, and game-related companies.
SOURCE Revolve Group, Inc.
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