Incase to Relaunch Microsoft Accessories Portfolio in Fourth Quarter 2024
CORONA, Calif., August 29, 2024 – Incase, a global brand known for its stylish shipping and protection products, has announced a strategic partnership that will see the revival of Microsoft’s accessory portfolio in the fourth quarter of 2024. Onward Brands, Incase’s parent company, has acquired the rights and related intellectual property of Microsoft’s accessory portfolio under license. This agreement includes the manufacturing of components for well-known Microsoft accessories, ensuring that the products maintain the quality and trust that consumers have come to expect.
This strategic partnership allows Incase to leverage Microsoft’s world-class design and proven technology. Incase will manufacture and distribute a wide range of Microsoft accessories, including keyboards, mice, webcams, headphones, and speakers.
Best-selling products such as the Sculpt ergonomic keyboard, the Trendy Mouse, the Wireless Desktop 850, and the Trendy webcam will be marketed under the Incase brand with the designation “Designed by Microsoft.” In addition to these existing products, Incase will introduce a new ergonomic keyboard under the “Designed by Microsoft” label.
“We are excited to license the design and technology of Microsoft’s accessory portfolio and strategically expand our range of award-winning technological solutions to include PC accessories,” said Marshall Clark, General Manager of Onward’s Productivity Business Unit. “With this portfolio transition, consumers can expect to find their favorite products on shelves in 2024 under the Incase brand.”
Charlie Tebele, CEO of Onward Brands, added, “We look forward to building on over 30 years of exceptional product development and relaunching accessories for which Microsoft has earned a deserved reputation. With this expansion of our products, Onward will offer consumers the most comprehensive selection of accessories through our trusted brands.”
Brett Ostrum, Corporate Vice President of Microsoft Devices, expressed, “Microsoft is thrilled to partner with Incase to bring to market PC accessories designed by Microsoft and appreciated by our customers.”
Incase products are available worldwide at retailers such as Amazon and online at www.incase.com. For more information about Onward Brands, please visit www.onwardbrands.com.
About Incase
Incase designs solutions to protect the ideas of today’s creatives. Since 1997, our heritage has been deeply rooted in the lifestyles of those who create on the Apple platform. Through our dedication, we are able to focus on the changing needs of consumers and continuously expand our product offerings while fostering creativity and entrepreneurship.
About Onward Brands
Onward Brands is a global leader in luxury technological solutions, operating a portfolio of innovative and diverse brands at the intersection of design, functionality, durability, and lifestyle. The company’s award-winning product portfolio includes protection, transportation, and power solutions for individuals and businesses, sold under the brands Incipio, Incase, Survivor, and Griffin.
About Microsoft
Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation in the era of intelligent cloud and intelligent edge. The company’s mission is to empower every person and every organization on the planet to achieve more. The Importance of Self-Care During Stressful Times
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