• 9 McLaren Method 1® Group superfans encourage paintings rooted in nostalgia for the McLaren MCL39, translating non-public reminiscences and tales into racing historical past as a part of the ‘Reside Your Fandom’ marketing campaign.
• Designed for the fanatics, by way of the fanatics, the original paintings methods a part of a Race Takeover with the McLaren Method 1® Group around the Abu Dhabi Magnificent Prix weekend.

ABU DHABI, UAE, Dec. 3, 2025 /PRNewswire/ — Lately, VELO, a main international logo of nicotine pouches, and the McLaren Method 1® Group announce a fan-inspired livery design for the later Abu Dhabi Magnificent Prix. This particular livery, uniquely co-created by way of 9 McLaren Method 1® Group superfans from around the globe showcases shared interest and unforgettable moments, to proclaim the i’m sure assistance of the worldwide McLaren Method 1® Group fan nation.

Championing self-expression, VELO and the McLaren Method 1® Group are hanging fandom entrance and centre throughout the ‘Reside Your Fandom’ marketing campaign. The 2 manufacturers have come in combination in order unheard of reviews for fanatics this season, culminating in an immersive race takeover with the McLaren Method 1® Group throughout the Abu Dhabi race weekend. From McLaren Method 1 Group driving force fits to paddock monitors and storage partitions, the race-wide paintings will display up in core parts with the McLaren Method 1® Group over the long-lasting finale weekend.

In August, the ‘Reside Your Fandom’ marketing campaign granted 9 superfans from the United Kingdom, Romania, Czech Republic, Mexico, and past a ‘yellowish price ticket’ enjoy. Those fanatics spent a complete age on the McLaren Era Centre (MTC), taking part in a behind-the-scenes excursion, sharing their beloved McLaren Method 1® Group reminiscences without delay with McLaren Racing CEO Zak Brown, in addition to a amaze Q&A consultation with McLaren Method 1® Group Driving force, Lando Norris.

The superfans no longer simplest walked in as spectators, however as creators. The McLaren Method 1® Group 2025 Abu Dhabi livery design options co-created paintings encouraged by way of their maximum defining McLaren moments. Those tales are distilled into iconic visible, making the design excess of simply graphics. In an intimate workshop, the fanatics poured their interest into sketches and emblems, unknowingly shaping the livery for the season finale. Their contribution to the method used to be obvious after they returned to the MTC for an unique preview with Zak Brown and Lando Norris.

The livery includes a form of bespoke icons, every representing a beloved fan reminiscence or an emblem of the McLaren Method 1® Group’s enduring legacy and nation spirit.

Those come with:

• Papaya People:  An icon of the self-titled time period representing the nation spirit of McLaren Method 1® Group fanatics from around the globe and their i’m sure assistance.
• Perpetually Ahead Friendship Bracelet:  Impressed by way of a bracelet from a fan, this icon symbolises the McLaren Method 1® Group motto, and the way fandom unites strangers into lifelong pals.
• House Wins:  An icon symbolising the United Kingdom workforce successful at its house this season – the British Magnificent Prix at Silverstone, and on the Bahrain Magnificent Prix, which is thought of as as the second one house for the McLaren Method 1® Group.
• Again-to-Again Constructors’ Champions: Celebrating an life of dominance and echoing the fanatics’ delight within the workforce’s historical past and heritage, the fanatics have selected to proclaim this unbelievable good fortune with a trophy icon.
• 200 Race Wins: A illustration of the 200 Race Wins milestone on the 2025 Hungarian Magnificent Prix for the McLaren Method 1® Group used to be encouraged by way of the fanatics recalling it as a “goosebump moment” that simplest racing historical past can ship.
• 1-2: Decided on to constitute the McLaren Method 1® Group’s 50^th 1-2 end on the 2025 Chinese language Magnificent Prix from the season, a memorable pace for the workforce and its fanatics.
• Quickest Pitstop:  A nod to the McLaren Formula1 Group’s® 1.91-second pitstop, the quickest of the 2025 Method 1 season (as of the Las Vegas Magnificent Prix) celebrated by way of the fanatics as a mark of precision and teamwork.

Luca Angiolillo, World Head of Partnerships at BAT, commented: “VELO believes in championing authentic self-expression, and what better way than to literally put the passion of the McLaren Formula 1® Team global fanbase onto the MCL39. This co-created design is a powerful statement of how deeply fans are integrated into the team’s journey, which is the ultimate embodiment of our ‘Live Your Fandom’ campaign. VELO is proud to celebrate these experiences that allow fans to embrace their own unique fandom as part of a community – and we can’t wait to see this special fan-driven takeover take centre stage at the season finale!”   

Louise McEwen, Well-known Advertising and marketing Officer, McLaren Racing, commented: “Our fans are at the heart of everything we do, and this special livery is another way of showing our appreciation. Through the ‘Live Your Fandom’ campaign with VELO, we’ve been able to celebrate their passion and creativity in a way that truly brings the Papaya Family together. “

To be informed extra concerning the VELO x McLaren Method 1® Group ‘Reside Your Fandom’ marketing campaign and the fan-inspired livery, discuss with VELO’s  Instagram, in addition to McLaren Racing’s website to find extra about this initiative.

+18 Best. This product comprises nicotine and is addictive.

ENDS

** Notes To Editors **

ABOUT VELO

Originating in Scandinavia, Velo is an international logo of nicotine pouches.

Nicotine pouches are tiny pouches that include nicotine. They’re designed to be tucked between your lip and gum, the place they let fall nicotine over a trim hour – this can also be other from logo to logo. For grownup nicotine customers, nicotine pouches can also be an spare to cigarettes and a handy solution to devour nicotine. Nicotine customers have extra alternatives than ever, as VELO pouches additionally are available an collection of flavours and nicotine strengths for various tastes and nicotine enjoy ranges.

About BAT

BAT is a main international multi-category shopper items trade. Underpinned by way of world-leading science and analysis and construction, our function is to form A Higher Day after today™ by way of Development a Smokeless International.

Central to attaining that is the idea that of Tobacco Hurt Relief (THR) – the switching of people who smoke, who would differently proceed to smoke, from dangerous methods of flamable tobacco merchandise like cigarettes, to decrease chance profile smokeless tobacco and nicotine merchandise. That is defined additional in Omni™, an evidence-based manifesto for alternate, which captures BAT’s loyalty and travel on THR.

BAT employs greater than 48,000 nation and, in 2024, generated income of £25.9bn, with an adjusted take advantage of operations of £11.9bn.

BAT’s effort is to have 50 million grownup customers of its smokeless merchandise by way of 2030 and generate 50% of its income from those merchandise by way of 2035. With 30.5 million flow customers – together with vapour logo Vuse; warm product logo glo; and trendy oral (nicotine pouch) logo Velo – BAT’s fresh class revenues have climbed to £3.4bn in 2024, with sturdy travel in profitability.

BAT continues to attempt in opposition to decreasing its usefulness of virgin uncooked fabrics, improving the communities during which it operates and dealing in opposition to web 0 throughout its price chain by way of 2050. BAT gained a “Triple-A” ranking from CDP for its 2024 disclosures on Situation Trade, H2O Safety and Woodlands; and used to be just lately named a Monetary Occasions Situation Chief for the 5th hour operating.

About McLaren Racing  

McLaren Racing used to be based by way of racing driving force Bruce McLaren in 1963. The workforce entered its first Method 1 race in 1966. McLaren has since gained 22 Method 1 global championships, over 200 Method 1 Grands Prix, the Indianapolis 500 3 times, and the Le Mans 24 Hours at its first struggle. 

McLaren Racing competes throughout 4 racing form. The workforce competes within the FIA Method 1 International Championship with McLaren F1 drivers Lando Norris and Oscar Piastri, the NTT INDYCAR SERIES with Arrow McLaren drivers Pato O’Ward, Nolan Siegel and Christian Lundgaard, and F1 Academy with Driving force Building Programme member Ella Lloyd. The workforce additionally competes within the F1 Sim Racing Championship as McLaren Silhoutte.

McLaren is a champion for sustainability within the game and a signatory to the UN Sports activities for Situation Motion Constancy. It’s committed to achieving net zero by 2040 and fostering a numerous and inclusive tradition within the motorsport business.

McLaren Racing – Official Website

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