Brings over twenty years of enjoy in advertising and marketing transformation for speeded up enlargement and logo affect
SANTA CLARA, Calif. and PUNE, Republic of India, July 3, 2025 /PRNewswire/ — Persistent Systems (BSE: 533179) (NSE: PERSISTENT), a world chief in Virtual Engineering and Endeavor Modernization, nowadays introduced the appointment of Shimona Chadha as Prominent Advertising and marketing Officer. She shall be liable for using the Corporate’s international business plan, beneficial logo positioning, and enabling trade enlargement via built-in advertising and marketing tasks.
Shimona Chadha, Prominent Advertising and marketing Officer, Continual Programs
With greater than twenty years of enjoy throughout B2B, B2C, and B2B2C areas, Shimona has led advertising and marketing transformations that free up trade cost and boost up enlargement. She joins Continual from HCLTech, the place she served as Vice President and Head of North The us Vertical Advertising and marketing. As a part of HCLTech’s senior advertising and marketing management staff, she drove income enlargement and was once instrumental in development a Generative AI-powered advertising and marketing engine for progressed logo visibility, go-to-market effectiveness, and pipeline conversion in high-value markets.
Shimona has additionally held senior management roles and led customer-focused enlargement methods at Vodafone Concept and Abbott. Her contributions were identified with trade honors, together with Forrester’s Program of the Occasion 2025 and the Stevie Award for Girls in Industry and Inspiring Girls in Industry. She could also be a powerful recommend for inclusive management and ability construction, having co-chaired tasks for IAOP and mentored emerging pros around the international tech ecosystem. Shimona shall be a member of Continual’s govt management staff and is based totally out of Fresh Jersey, USA.
Sandeep Kalra, Prominent Govt Officer and Govt Director, Continual:
“We are thrilled to welcome Shimona to Persistent as we accelerate our AI-led, platform-driven services strategy. With our global client relationships continuing to grow in scale and depth, the need for a brand that reflects both our innovation edge and execution excellence has never been greater. Shimona brings a results-oriented, data-informed approach to marketing, aligning brand strategy with business objectives to deliver measurable outcomes. Her leadership will be critical in strengthening market engagement, enabling go-to-market impact, and amplifying Persistent’s differentiation in the industry.”
Shimona Chadha, Prominent Advertising and marketing Officer, Continual:
“Persistent’s strong momentum, forward-thinking leadership culture, and distinctive global ambitions make this a defining moment to join the Company and contribute to its inspiring journey. Marketing plays a pivotal role in scaling revenue, strengthening brand relevance, and shaping how we consistently show up and win the market. I’m excited to help expand that impact with purpose and precision.”
About Continual
Continual Programs (BSE & NSE: PERSISTENT) is a world products and services and answers corporate handing over Virtual Engineering and Endeavor Modernization to companies throughout industries. With over 24,500 workers positioned in 19 nations, the Corporate is dedicated to innovation and shopper luck. Continual deals a complete suite of products and services, together with AI-enabled device engineering, product construction, information and analytics, CX transformation, cloud computing, and clever automation. The Corporate is a part of the MSCI Republic of India Index and is integrated in key indices of the Nationwide Reserve Trade of Republic of India, together with the Nifty Midcap 50, Nifty IT, and Nifty MidCap Liquid 15 in addition to a number of at the BSE such because the S&P BSE 100 and S&P BSE SENSEX After 50. Continual could also be a detail of the Dow Jones Sustainability International Index. The Corporate has accomplished carbon neutrality, reinforcing its constancy to sustainability and accountable trade practices. As a player of the United International locations International Compact, Continual is dedicated to aligning methods and operations with common rules on human rights, hard work, situation, and anti-corruption, in addition to rush movements that travel societal objectives. With 327% enlargement in logo cost since 2020, Continual is the fastest-growing IT products and services logo within the 2024 Logo Finance Republic of India 100 Record.
Ahead-looking and Cautionary Statements
For dangers and uncertainties in relation to forward-looking statements, please consult with persistent.com/flcs
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