Immerse Yourself in the World of KURIOS – Cabinet of Curiosities with Parallel!
MONTREAL, April 15, 2025 /PRNewswire/ — Cirque du Soleil Entertainment Group (“Cirque du Soleil” or “the company”), in partnership with Imagien, the company behind the interactive digital platform Parallel!, is thrilled to announce the launch of KURIOS – Cabinet of Curiosities – In Parallel!. This innovative digital platform allows viewers to delve into the backstage, follow performers, and navigate the show for a fully immersive experience.
With Parallel!, friends and family can enjoy the show together while controlling their individual viewing experiences and sharing the excitement in real-time. By combining their TVs, phones, and tablets, fans unlock an interactive experience that revolutionizes the way they watch. It becomes a dynamic and social way to experience the show, where everyone can explore different aspects simultaneously.
“Our goal was to create the ultimate experience, acknowledging the importance of testing the market and understanding how fans would embrace this new offering. The overwhelmingly positive response has reinforced our dedication to providing a seamless, user-friendly experience that brings the magic of Cirque du Soleil into homes worldwide. By seamlessly integrating technology, storytelling, and real-time interaction, we are redefining how fans engage with Cirque du Soleil—not just as spectators, but as active participants in our universe. With significant effort and innovation, we have ensured that audiences can enjoy it anytime, anywhere, with ease and excitement. This is just the beginning of a deeper, more meaningful connection with our audience every day,” says Anne Belliveau, Chief Customer Experience Officer at Cirque du Soleil Entertainment Group.
Prior to watching the main stage show, viewers can explore the venue in a whole new way. They can visit the VIP area, witness performers preparing backstage, and observe the intricate work that brings the spectacle to life. Viewers can follow different characters, utilize an interactive map to navigate locations, and explore multiple areas of the venue, granting them exclusive access like never before.
For the company, KURIOS – Cabinet of Curiosities – In Parallel! represents a significant milestone in expanding their global reach and attracting new fans to the brand. “It truly aligns with our commitment to integrating Cirque du Soleil into people’s daily lives and encouraging them to attend our Big Top shows when they come to their city,” says Anne Belliveau. This new interactive experience, in collaboration with Imagien, perfectly embodies our vision of going beyond the stage by offering fans our beloved intellectual properties in various formats, available whenever they want,” she adds.
The company is currently in active discussions with Imagien to bring viewers more iconic shows from its portfolio in this format and to enhance its presence in markets across the globe.
“We are proud to partner with Cirque du Soleil and provide the technology and platform behind this revolutionary interactive experience. We are excited to support Cirque du Soleil as they continue to grow and bring their iconic performances to audiences worldwide,” says Danny Theis, CEO of Imagien.
KURIOS – Cabinet of Curiosities – In Parallel! is now available for purchase in select markets at https://event.imagien.com/kurios
About Cirque du Soleil Entertainment Group
Cirque du Soleil Entertainment Group is a global leader in live entertainment. With a history of pushing the boundaries of imagination for four decades, the company brings its creative approach to a wide range of artistic forms. Since its inception in 1984, over 400 million people have been inspired on 6 continents and 86 countries. The Canadian company now employs nearly 4000 employees, including 1200 artists from more than 80 different nationalities. Along with its affiliates—Blue Man Group, VStar Entertainment Group, and The Works Entertainment—Cirque du Soleil Entertainment Group continues to expand its creative reach. For more information about Cirque du Soleil Entertainment Group, please visit http://www.cirquedusoleil.com.
About Imagien
Imagien, in collaboration with world-class entertainment leaders, is transforming the industry by bringing live events into the home. Through its innovative platform and technology, Imagien enables rights holders to transform their live shows into immersive, interactive experiences for audiences at home. By working with rights holders, producers, promoters, and the entertainment industry, Imagien is leading the future of in-home entertainment—delivering live performances to millions of people worldwide—all from the comfort of their homes. For more information about Imagien, please visit https://imagien.com.
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In conclusion, KURIOS – Cabinet of Curiosities – In Parallel! offers a groundbreaking digital experience that brings the magic of Cirque du Soleil into the homes of fans around the world. With immersive storytelling, real-time interaction, and exclusive access, this interactive platform redefines how audiences engage with live entertainment. Don’t miss out on this unique opportunity to be a part of the show like never before. Visit https://event.imagien.com/kurios to purchase your ticket today and experience the wonder of Cirque du Soleil in a whole new way.
