VIENNA, Would possibly 10, 2025 /PRNewswire/ — The winners of espresso roaster Julius Meinl’s Barista Cup just lately launched into a walk to Honduras, experiencing firsthand the origins of the espresso they provide each and every while.
The commute, hosted with FAIRTRADE Austria and the Latin American and Caribbean Community of Fairtrade (CLAC), took baristas thru key coffee-growing areas in Honduras supplying Julius Meinl’s double-certified The Originals Bio Fairtrade series.
Espresso Manufacturer at COCAMOL Cooperative in Honduras enjoys a Julius Meinl espresso.
The crowd incorporated fifth-generation public member Christina Meinl and Barista Cup winners Raffy Vajio (UAE, total winner), Vladimir Chzou (Moldova, Coffee winner), Luca Riccardi (Italy, Cappuccino winner), and Mario Benetseder (Austria, Signature Drink winner).
Arriving at top harvest in January, espresso timber have been encumbered with glorious purple cherries. The consult with equipped insights into the social and environmental demanding situations shaping the trade amid record-high costs. In honor of International Fairtrade Hour 2025, Julius Meinl stocks key insights on Fairtrade espresso:
“Picking the product that I work with every day straight from the tree, seeing each processing stage, and meeting the people behind it—this completely changed my view of coffee.” – Mario Benetseder
Connecting the Provide Chain: The Fairtrade Affect
Hartwig Kirner, CEO of FAIRTRADE Austria, highlighted the usefulness of such visits:
“This trip connects two ends of the coffee supply chain—producers and baristas. It fosters direct knowledge-sharing, deepens understanding of the challenges farmers face, and underscores the importance of Fairtrade’s mission in securing a sustainable coffee future.”
Fairtrade guarantees farmers obtain a solid minimal value and an extra Fairtrade Top class, which cooperatives reinvest to make stronger their communities, infrastructure, and sustainability initiatives.
Difficult Instances, Daring Answers
The baristas visited COPRACNIL and COCAMOL, cooperatives devoted to supporting manufacturers to make stronger espresso trait, yieldings, and folk well-being. Focal point grounds come with rust-resistant espresso sorts, agroforestry, and diverse earning—important for conserving espresso farming viable and a solid profession for the upcoming technology.
The crowd visited Instituto Copan Galel in Copán, a faculty providing a three-year Agroforestry Baccalaureate desirous about Technical Building and Innovation, funded via COPRACNIL’s Fairtrade Top class. The daughter of COPRACNIL’s president is enrolled, keen to mix upper training with ambitions to run her public’s farm.
Making an investment in Espresso’s Occasion
Introduced in 2023, The Originals Bio Fairtrade space has transform a cornerstone for B2B shoppers, assembly the emerging call for for double-certified espresso—making it Julius Meinl’s maximum a success B2B establishing. The commute underscored the utility of sturdy partnerships between manufacturers, roasters, and shoppers for Fairtrade’s luck.
Talking on Fairtrade’s affect, Jimmin Soriano, former COCAMOL president, shared:
“If it weren’t for Fairtrade and organic certification, I wouldn’t still be producing coffee. We are always looking for better markets and better opportunities for our families because being a coffee producer is very hard. But in the end, when we find buyers like you, it motivates us to continue producing and selling our coffee.“
Because the espresso trade faces an unsure date, investments on the farm degree—like the ones enabled via Fairtrade—are extra the most important than ever. By means of good for one connections between baristas and farmers, projects like this backup create a extra sustainable, equitable, and thriving espresso sector.
NOTE TO EDITORS
About Julius Meinl: Based in 1862, Julius Meinl is among the oldest espresso roasters on the earth and an iconic Vienna espresso space emblem. Willpower to trait has been a public trademark for 5 generations. With greater than 160 years of revel in in sourcing, mixing and scorching, Julius Meinl coffees and teas are offered in over 50,000 lodges, espresso properties and eating places in 70 nations, plus a rising collection of shops.
Julius Meinl | Premium coffee and tea | Julius Meinl
Picture – https://mma.prnewswire.com/media/2681747/Julius_Meinl_Coffee_Producer.jpg
Brand – https://mma.prnewswire.com/media/2388574/Julius_Meinl_Logo.jpg
