The purchase extends ActiveCampaign’s cross-channel advertising automation functions with local WhatsApp messaging
CHICAGO, April 15, 2025 /PRNewswire/ — ActiveCampaign, a advertising automation platform, has bought Mexico Town-based Hilos to amplify its functions and ship essentially the most complicated WhatsApp automation answer for companies globally. This acquisition will assistance ActiveCampaign’s 180,000 shoppers manufacture conversational reviews in particular designed for the WhatsApp platform, which has over 2.4 billion customers and 200 million energetic trade accounts international.
Advertising and gross sales groups can manufacture more potent relationships by way of that specialize in genuine conversations and one-on-one virtual reviews that force extra significant connections. This acquisition positions ActiveCampaign as a marketplace chief in WhatsApp advertising automation, spotting WhatsApp as a longtime number one channel for miniature and medium companies in Latin The usa and Europe, with thrilling enlargement alternatives in North The usa.
“Today’s customers have high expectations for real-time, personalized communication, and businesses need automation that matches those needs,” mentioned Jason Vandeboom, Founder and CEO of ActiveCampaign. “By acquiring Hilos, we’re expanding our platform to help businesses build conversational experiences on one of the world’s most popular messaging platforms. This acquisition reinforces our commitment to providing powerful, AI-driven marketing automation across multiple channels to make every marketing experience more relevant and effective.”
With Hilos, ActiveCampaign’s unutilized WhatsApp Messaging functions will permit companies to:
- Natively manufacture WhatsApp automations with no-code gear to build customized 1:1 chat reviews
- Enhance messaging methods with real-time insights from person interactions
- Monitor all buyer revel in touchpoints throughout a couple of channels with a unified two-way dialog inbox
- Detached groups from repetitive duties so they are able to focal point on riding trade effects
“We’re excited about the potential of using ActiveCampaign to not only personalize our marketing on WhatsApp, but also to enhance the overall integration between marketing, processes, and sales,” mentioned Richard Batista, Head of Efficiency at Camesa. “ActiveCampaign will help us deliver personalized, meaningful interactions at scale — creating a unique experience for our customers. We’ve really enjoyed this partnership so far and can’t wait to see what’s next with all the innovation they’re bringing to the platform!”
ActiveCampaign will combine Hilos’ era natively into its platform within the coming months, permitting customers to easily manufacture WhatsApp automations from the similar interface as their e-mail, advertising, social media, and CRM automations for seamless cross-channel buyer reviews.
“We founded Hilos to help businesses connect with customers instantly, using messaging that resonates from the very first interaction—all through WhatsApp. It’s not just about speed; it’s about meeting people where they are, when they’re ready to engage, and making every conversation feel personal,” mentioned Florian Raetzer, Co-Founder and CEO of Hilos. “Now, as part of ActiveCampaign, we’re excited to take this vision even further, empowering businesses to create more connected, meaningful customer experiences. With intelligent WhatsApp automation built directly into ActiveCampaign, we’re bringing together automation, scale, and personalization—helping businesses not only reach their audiences faster but connect with them in more impactful ways than ever before.”
For more info, please talk over with https://www.activecampaign.com/blog/activecampaign-acquires-hilos.
About ActiveCampaign
ActiveCampaign is an AI-first, end-to-end advertising platform for nation on the middle of the motion. It empowers groups to automate their campaigns with AI brokers that consider, turn on, and validate–releasing them from step by step workflows and unlocking infinite techniques to orchestrate their advertising.
With AI, goal-based automation, and 950+ app integrations, businesses, entrepreneurs, and homeowners can manufacture cross-channel campaigns in mins–fine-tuned with billions of knowledge issues to force genuine effects for his or her distinctive trade.
ActiveCampaign is the relied on option to assistance companies liberate a unutilized international of boundless alternatives–the place concepts transform have an effect on and doable becomes genuine effects.
SOURCE ActiveCampaign, LLC
